British Airways: Upgrade to First

Flying First is an experience to which everyone aspires. Now you can enjoy the ultimate in travel. Just book a fully flexible ticket in Club World for travel by 10 December 2010 and you’ll be upgraded one-way to First.
You can choose to upgrade either your outbound or return flight, so you can feel even more refreshed, pampered and spoiled when you arrive at your destination, or when you get home.
There is no limit to the number of upgrades you can receive up to 10 December. So if you have trips planned, now is the time to take them.

Information: British Airways.